@article{2017,title={The Factors Affection Branding Capabilities: An Applied Research with Small Firms in the City of Kirikkale},abstractNode={At this study which is conducted to reveal affecting factors of branding capabilities; the subject is investigated with secondary data and initial data obtained from small sized companies in Kirikkale. Under this framework, face to face survey is conducted with company owners or managers. Difference analyses, correlations analysis and regression analysis are conducted on gathered data. Positively related factors with branding capabilities are depicted as; “gender”, “idea of unneccessity of high price and saving”, “perceived brand neccessity”, “masculinity level”, “innovativeness”, “collaborative understanding” and “uncertainity avoidance”. On the other hand it is concluded that the variables of “power distance”, “perception of unneccessity of branding” and “tendency of outsourcing” are negatively related with brandgin capabilities. In conclusion, research results are evaluated and suggestions are developed.},author={İbrahim BOZACI},year={2017},journal={The Journal of Social Sciences}}