@article{2019,title={INSTITUTIONAL IDENTITY AND BRANDING PROCESSES OF CITIES (ANTALYA EXAMPLE)},abstractNode={The determination of the goals and vision of a city and the efforts to form a brand city are expressed as city branding. Individuals' perceptions and thoughts about the city are called the image of the city. The first step in the branding process of cities is the factor of establishing corporate identity. Identification components of cities determined in the process of branding should be diversified and advertised by local, national and international advertisements, awareness should be established in people and demands of individuals towards the city should be increased. The aim of study was to determine the differences between the effective elements and the adequacy ratios in forming the image of the city. To this end, Turkey's most important tourism and cultural center of strategic policies guided city brand formulation of Antalya province, one of the cities, corporate identity within the framework of future vision, brand urban and environmental analysis, brand urban and socio-cultural analysis, business environment and corporate identity creation efforts, internal marketing functions, and positive and negative processes in the process of establishing brand identity, organizational works and existing brand processes, corporate identity and brand city formation process, communication targets in brand city formation and logo analysis. As a result of the research, it is determined that Antalya is a city with a high potential in the cultural and natural tourism city branding process and it can be further developed by improving the brand image of the city. It is necessary that the image of the city of Antalya is lower than expected and it is necessary to bring out the visible values of the city as well as the invisible values in order to develop the image of the tourism city. In this way, the image of tourism city will be strengthened and tourism revenues will multiply and contribute more to the country's economy. },author={Yusuf GÖRGÜLÜ},year={2019},journal={The Journal of Social Sciences}}