Communication has emerged as a natural language and basic needs in the history. Nowadays, those new means of communication utilized as technological applications and apparatus and their derivative versions of technologies have suddenly emerged and overweighed all of those traditional instruments. They have been transformed into indicators of creating some new images to substitute all of those other needs in terms of individual and social relationships. Those necessities depicted within the shape of a pyramid and expressed as in Maslow’s hierarchy of needs theory have also been transformed into a virtual shape as a network of concentric circles. The purpose of this study is to describe how those new communication technologies have triggered the transformation of social life within the context of “necessity” by pursuing a theoretical argumentation. Here it is aimed at reaching a theoretical synthesis starting from those basic concepts such as “communication, technology, necessity, society, new media and artificial intelligence” while trying to constitute conceptual framework of this research study. The relationship of technology with the necessity phenomenon and social life has been commented on within the framework of criticising approaches to the new media by assuming that the new technologies are a new form of language.
Technology, Necessity, Society, New Media, Artificial Intelligence.