Digital networks, known as new socialization platforms today, have become one of the most important tools of mass communication. People of every generation have made an effort to use new media technologies and to exist in digital social networks in order not to be strangers to the era they live in. This study aims to understand the concept of digital socialization, which is an alternative to traditional communication methods, how different social generations experience, and the purposes of using digital social networks and their effects on individuals. The purpuse of this study is understanding how different social generations experience digital socialization. In this way, the study aims to develop a scale. As a matter of fact, there is no scale on this subject in the literature. The generations subject to the study are Baby Boomers (1946-1964), X (1965-1981), Y (1982-1999) and Generation Z (2000-2020). As the research model, "Exploratory model" method, which is a qualitative research technique, was used. In order to understand the case better, a participant to represent each group was selected and an in-depth interview technique was applied. The most prominent findings of the study are: All participants are aware of the positive and negative aspects of digital socialization and give similar answers. However, different generations realize digital socialization for different purposes. Ultimately, all generations have stated that if they had only one choice, they would prefer to socialize face to face.
Digital socialization, Social media, Digital social network, Gen X, Gen Y, Gen Z, Baby Boom Generation, Baby Boomers