The Analysis of Mass Beyond Us Phenemenon İn Terms Of Communication Sociology and Psychology
“BİZ”DEN ÖTE KİTLELER Kitle Olgusunun İletişim Sosyoloji ve Psikoloji Açısından Analizi

Author : Hatice ÖZER -- Mahmut Kubilay AKMAN
Number of pages : 352-360

Abstract

We have “we” feelings in different levels both on macro and micro scales. Being a mass is beyond this we-being situation. Masses are moving as if a huge bulk rather than a social organization. Some scales which make “we” phenomenon possible such as control, ethical accounting, conscience, Etc. disappear in mass. A stream that has the tendency to flow without control, to be slung, to walk over anyone whoever appear in front of it. What are the emotional process mechanisms or “mass logic” which surpass the feeling of we, even destroy it? We discuss this topic in theoretical axis referring to both sociology of communication and psychology literature. This literature provides us important concepts related to how masses are operating, how they are moving and how kind of nature they have. The literature is very beneficial to understand and comprehend the challenging phenomenon of mass in contemporary societies. We can understand better that how masses are emerging, how operating and what they can do if we are able to bring together a critical perspective and correct conceptual frames. The analysis here will proceed through the theories of communication and related notions.

Keywords

mass, mass psychology, sociology of communication, mass communication, media studies.

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