SEMIOTIC ANALYSIS OF THE REFLECTION OF POP-ART ART MOVEMENT TO CLOTHES DESIGNS
POP-ART SANAT AKIMININ GİYSİ TASARIMLARINA YANSIMASININ GÖSTERGEBİLİMSEL ANALİZİ

Author : Gökçe ÖZDEMİR
Number of pages : 232-243

Abstract

It is known that there is a close relationship between fashion, which is defined as a novelty that reflects the way society thinks and behaves in clothing and change from time to time, and art, which is defined as an original outward reflection from the past to the present. The reflections of the pop-art art movement that emerged as the product of popular culture on clothing design continue from the 1960s to the present day. The fact that consumer society made objects a design element, especially in the 60s, the center of attention, was also instrumental in the emergence of this art movement. Fashion, which is one of the areas influenced by popular culture, offers individuals the opportunity to look differently, making them a part of popular culture and contains a set of codes that need to be resolved. The concept of semiotics, the first steps of which were taken in the 17th century, is a discipline based on the interpretation of the signs, the examination of the signs and the systematic ordering of the information obtained. Roland Barthes, one of the two names that comes to mind when it comes to semiology, questions the social function of semiology, and Charles Sanders Peirce, the other name, questions its logical function. In this study, the effects of pop-art Art movement on women's clothing were examined by the semiotics method, which is considered a scientific method. In the research, visuals were interpreted by using semiotics analysis of Peirce and Barthes.

Keywords

Pop-art, fashion, art, semiotics, Charles Sanders Pierce

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