Attention deficit and hyperactivity disorder (ADHD) is a developmental disorder that needs to be treated, which tends to start in early childhood and continues during adolescence, arising in regulating activities, controlling impulses and maintaining attention. The use of the concept of hyperactivity among the public has become widespread in recent years and it is seen that this concept is also used to identify “naugthy” or “spoiled” individuals unlike its scientific meaning. As we see in the study results, a social representation which matches up with the most observable diagnosis criteria of “hyperactive” is occured in the minds of the people. According to the social representation theory put forward by social psychologist Serge Moscovici in the context of a model that brings the individual and society together in the social field, knowledge is built through people’s interpretation of topics and people do not think on the true meaning of the social representation they place in their minds. Communication plays a major role in this. This study aims to contribute to the widespread use of the concept of hyperactivity in its scientific sense by revealing the social representations of the concept of “hyperactive” in society.
Social representations, hyperactive, hyperactivity, free association.