HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION ÜNİVERSİTE GENÇLERİ KAMU SPOTLARINI NASIL OKUYOR: MADDE BAĞIMLILIĞI ÜZERİNE BİR ALIMLAMA ÇALIŞMASI
Author : Pelin ÖĞÜT YILDIRIM
-- Aslıhan Ardıç ÇOBANER
Number of pages : 294-310
Abstract
We aim to reveal how public service ads on drug addiction being one of the health communication activities, are received by university students, who are the target population. We have performed reception analysis on total four public service ads while two were national and the other two were foreign, which are produced for the purpose of fighting with drug addiction, broadcasted at various television channels in Turkey and the world and which may be reached through web. The reception analysis data have been collected via focus group interviews. The findings obtained reveal an important deficiency on transmitting public service ads for fighting with drug addiction to target population. Public service ads being broadcasted by the Green Crescent Society, are found weak in terms of characters, story line and visual-audio elements; and qualified as unsuccessful, ineffective and far from functionality based on mentioned reasons. It is recommended for the public services ads produced for the purpose of fighting drug addiction to give realistic information instead of emotional messages and to be educative through the same. It is required to produce public service ads far from stereotype judgement on persons and towards different target population and present the same at right media.
Keywords
Health Communication, Drug Addiction, Public Service Ads, Reception Analysis, Focus Group
@article{2017,title={HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION},abstractNode={We aim to reveal how public service ads on drug addiction being one of the health communication activities, are received by university students, who are the target population. We have performed reception analysis on total four public service ads while two were national and the other two were foreign, which are produced for the purpose of fighting with drug addiction, broadcasted at various television channels in Turkey and the world and which may be reached through web. The reception analysis data have been collected via focus group interviews. The findings obtained reveal an important deficiency on transmitting public service ads for fighting with drug addiction to target population. Public service ads being broadcasted by the Green Crescent Society, are found weak in terms of characters, story line and visual-audio elements; and qualified as unsuccessful, ineffective and far from functionality based on mentioned reasons. It is recommended for the public services ads produced for the purpose of fighting drug addiction to give realistic information instead of emotional messages and to be educative through the same. It is required to produce public service ads far from stereotype judgement on persons and towards different target population and present the same at right media.},author={Pelin ÖĞÜT YILDIRIM-- Aslıhan Ardıç ÇOBANER},year={2017},journal={The Journal of Social Sciences}}
Pelin ÖĞÜT YILDIRIM-- Aslıhan Ardıç ÇOBANER . 2017 . HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION . The Journal of Social Sciences.DOI:10.16990/SOBIDER.3568
Pelin ÖĞÜT YILDIRIM-- Aslıhan Ardıç ÇOBANER.(2017).HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION.The Journal of Social Sciences
Pelin ÖĞÜT YILDIRIM-- Aslıhan Ardıç ÇOBANER,"HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION" , The Journal of Social Sciences (2017)
Pelin ÖĞÜT YILDIRIM-- Aslıhan Ardıç ÇOBANER . 2017 . HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION . The Journal of Social Sciences . 2017. DOI:10.16990/SOBIDER.3568
Pelin ÖĞÜT YILDIRIM-- Aslıhan Ardıç ÇOBANER .HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION. The Journal of Social Sciences (2017)
Pelin ÖĞÜT YILDIRIM-- Aslıhan Ardıç ÇOBANER .HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION. The Journal of Social Sciences (2017)
Format:
Pelin ÖĞÜT YILDIRIM-- Aslıhan Ardıç ÇOBANER. (2017) .HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION The Journal of Social Sciences
Pelin ÖĞÜT YILDIRIM-- Aslıhan Ardıç ÇOBANER . HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION . The Journal of Social Sciences . 2017 doi:10.16990/SOBIDER.3568
Pelin ÖĞÜT YILDIRIM-- Aslıhan Ardıç ÇOBANER."HOW DO UNIVERSITY STUDENTS READ PUBLIC SERVICE ADS: A RECEPTION STUDY ON DRUG ADDICTION",The Journal of Social Sciences(2017)