ANALYZE OF AIRLINE MERGERS IN THE WORLD AND POSSIBLE MERGER OF TURKISH AIRLINES WITH LUFTHANSA
DÜNYADA HAVAYOLU BİRLEŞMELERİ VE OLASI TÜRK HAVA YOLLARI-LUFTHANSA BİRLEŞMESİNİN İNCELENMESİ

Author : Tüzün TOLGA İNAN
Number of pages : 259-274

Abstract

Civil Aviation Sector has been in a major development within the last 20 years. The main theme behind acceleration of this development is aviation mergers. First of all, with the concept of this development, the applied mergers of the countries in civil aviation in recent years; China, America and Japan, Air France-KLM and British Airways-IBERIA mergers are examined to reach a conclusion of what the latter mergers can possibly gain to the merger of two companies Turkish Airlines and Lufthansa as a partner. Secondly, listing the advantages and disadvantages of Turkish Airlines-Lufthansa mergers based on Air France-KLM, British Airways-IBERIA with some suggestions are offered for this merger to have a better result for Turkish Airlines.

Keywords

Airline Mergers, Losing Brand Equity, Destination Point, Point to Point Service, The Concept of Hub.

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