A QUALITATIVE RESEARCH ON SOCIAL MARKETING IN UNIONS
SENDİKALARDA SOSYAL PAZARLAMAYA İLİŞKİN NİTEL BİR ARAŞTIRMA

Author : Şermin ŞAHİN - - Murat Selim SELVİ
Number of pages : 449-465

Abstract

One of the most important responsibilities of unions, is not only providing beneficiaries for its members, but also providing wide variety socio-cultural services for public interest. Unions announce and declare briefly try to market their social service by using traditional and new publicity tools. The purpose of this study is to determine what kind of social activities, unions are holding in Suleymanpaşa district of Tekirdağ province and determine how they market their social service. Qualitative data were collected in the study. Population is composed of managers of education unions having the most members in the six largest unions in Suleymanpaşa district of Tekirdağ province. For collection of qualitative data, semi-structured interview forms were conducted with six union managers. Participants' demographic characteristics, social services and social marketing findings were described. It was concluded from this research that, unions had not used various marketing tools in a sufficient way.

Keywords

Union, Social Marketing, Tekirdağ

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