The main purpose of our research is to examine the effect of emotional advertisement appeals on luxury brand preference. The sample of our research consists of associate degree, undergraduate, graduate and doctorate students. In our study, the data were collected by questionnaire technique and analyzed. According to the findings of our study, it was determined that students were affected by emotional advertisement appeals in their luxury brand preferences.
@article{2019,title={THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE},abstractNode={The main purpose of our research is to examine the effect of emotional advertisement appeals on luxury brand preference. The sample of our research consists of associate degree, undergraduate, graduate and doctorate students. In our study, the data were collected by questionnaire technique and analyzed. According to the findings of our study, it was determined that students were affected by emotional advertisement appeals in their luxury brand preferences.},author={Evrim DERİNÖZLÜ-M. Nafiz DURU },year={2019},journal={The Journal of Social Sciences}}
Evrim DERİNÖZLÜ-M. Nafiz DURU . 2019 . THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE . The Journal of Social Sciences.DOI:10.29228/SOBIDER.37423
Evrim DERİNÖZLÜ-M. Nafiz DURU .(2019).THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE.The Journal of Social Sciences
Evrim DERİNÖZLÜ-M. Nafiz DURU ,"THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE" , The Journal of Social Sciences (2019)
Evrim DERİNÖZLÜ-M. Nafiz DURU . 2019 . THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE . The Journal of Social Sciences . 2019. DOI:10.29228/SOBIDER.37423
Evrim DERİNÖZLÜ-M. Nafiz DURU .THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE. The Journal of Social Sciences (2019)
Evrim DERİNÖZLÜ-M. Nafiz DURU .THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE. The Journal of Social Sciences (2019)
Format:
Evrim DERİNÖZLÜ-M. Nafiz DURU . (2019) .THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE The Journal of Social Sciences
Evrim DERİNÖZLÜ-M. Nafiz DURU . THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE . The Journal of Social Sciences . 2019 doi:10.29228/SOBIDER.37423
Evrim DERİNÖZLÜ-M. Nafiz DURU ."THE EFFECT OF EMOTIONAL ADVERTISEMENT APPEALS ON LUXURY BRAND PREFERENCE",The Journal of Social Sciences(2019)