THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION PAZAR KURDU TÜKETİCİ DAVRANIŞLARININ AĞIZDAN AĞIZA PAZARLAMA NİYETİNE ETKİSİ: ORGANİK GIDA ÜRÜNLERİ ÜZERİNE YAPISAL EŞİTLİK MODELLEMESİ KULLANILARAK BİR ARAŞTIRMA
Market mavens get information and experience about a wide range of products and market place and, share these information and, experiences with others. Within the scope of this study, the effect of market maven behaviours that context of organic food products on the word of mouth was tried to be examined. For this purpose, an online survey was conducted with 115 consumers that consumed organic products at least once in any one of the various food categories during the past month. Dataset was confirmed using Confirmatory Factor Analysis (CFA). Then research hypothesis was tested using Structural Equation Modeling (SEM). Research findings demonstrate that the market maven behaviours have positive and significant (β=0,549, p<0,01) effect on the word of mouth intentions.
@article{2020,title={THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION },abstractNode={Market mavens get information and experience about a wide range of products and market place and, share these information and, experiences with others. Within the scope of this study, the effect of market maven behaviours that context of organic food products on the word of mouth was tried to be examined. For this purpose, an online survey was conducted with 115 consumers that consumed organic products at least once in any one of the various food categories during the past month. Dataset was confirmed using Confirmatory Factor Analysis (CFA). Then research hypothesis was tested using Structural Equation Modeling (SEM). Research findings demonstrate that the market maven behaviours have positive and significant (β=0,549, p<0,01) effect on the word of mouth intentions.},author={Aydın ÖZDEMİR},year={2020},journal={The Journal of Social Sciences}}
Aydın ÖZDEMİR . 2020 . THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION . The Journal of Social Sciences.DOI:10.29228/SOBIDER.41981
Aydın ÖZDEMİR.(2020).THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION .The Journal of Social Sciences
Aydın ÖZDEMİR,"THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION " , The Journal of Social Sciences (2020)
Aydın ÖZDEMİR . 2020 . THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION . The Journal of Social Sciences . 2020. DOI:10.29228/SOBIDER.41981
Aydın ÖZDEMİR .THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION . The Journal of Social Sciences (2020)
Aydın ÖZDEMİR .THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION . The Journal of Social Sciences (2020)
Format:
Aydın ÖZDEMİR. (2020) .THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION The Journal of Social Sciences
Aydın ÖZDEMİR . THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION . The Journal of Social Sciences . 2020 doi:10.29228/SOBIDER.41981
Aydın ÖZDEMİR."THE EFFECT OF MARKET MAVEN BEHAVIOURS ON THE WORD OF MOUTH INTENTIONS: A RESEARCH ON THE ORGANIC FOOD PRODUCTS USING STRUCTURAL EQUATION ",The Journal of Social Sciences(2020)